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THE CHALLENGE

Awareness & Downloads

Pluto TV was recently purchased by Viacom for $350 million. Having done a great job rivaling other streaming platforms, Pluto TV needed to quickly increase awareness and reach new users to capitalize on their great momentum.

THE SOLUTION

Leverage our network

  • Run across BVIRAL's network of viral instagram pages for mass reach and appeal
  • Promote a mix of stories & feed posts for increased engagement
  • Execute campaign over a strategic 8-week period for maximum exposure
  • Re-engage those exposed with a call-to-action to download the Pluto TV APP
THE RESULTS

Do we have your attention?