THE CHALLENGE
Awareness & Downloads
Pluto TV was recently purchased by Viacom for $350 million. Having done a great job rivaling other streaming platforms, Pluto TV needed to quickly increase awareness and reach new users to capitalize on their great momentum.
THE SOLUTION
Leverage our network
- Run across BVIRAL's network of viral instagram pages for mass reach and appeal
- Promote a mix of stories & feed posts for increased engagement
- Execute campaign over a strategic 8-week period for maximum exposure
- Re-engage those exposed with a call-to-action to download the Pluto TV APP
THE RESULTS
Content Impressions
Total Post Engagements
