THE CHALLENGE
Awareness & Education
DoSomething is a leading non-profit organization that seeks to provide teens with the resources necessary to do good in their communities. They came to SDA to help spread awareness for a recent young men’s mental health campaign. With a goal to educate Gen Z about mental health and gain participation in their cause, SDA’s unique abilities to reach this audience in a relevant way was critical to their mission.
THE SOLUTION
Content Creation & Distribution
- Leverage their YouTube influencer content for Instagram posts
- Create custom user-generated content for added relevance
- Distribute content natively across BVIRAL's network of 35M followers
- Create and distribute custom story polls to drive deeper engagement
- Drive awareness and traffic back to DoSomething properties
THE RESULTS
Content Impressions
Total Post Engagements
