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THE CHALLENGE

Awareness & Education

DoSomething is a leading non-profit organization that seeks to provide teens with the resources necessary to do good in their communities. They came to SDA to help spread awareness for a recent young men’s mental health campaign. With a goal to educate Gen Z about mental health and gain participation in their cause, SDA’s unique abilities to reach this audience in a relevant way was critical to their mission.

THE SOLUTION

Content Creation & Distribution

  • Leverage their YouTube influencer content for Instagram posts
  • Create custom user-generated content for added relevance
  • Distribute content natively across BVIRAL's network of 35M followers
  • Create and distribute custom story polls to drive deeper engagement
  • Drive awareness and traffic back to DoSomething properties
THE RESULTS

Do we have your attention?